Alberta’s annual $7.8 billion dollar tourism industry is built on physical beauty, and cultural and recreational amenities.

Growth of this industry requires attraction and support infrastructure in Turner Valley. More than one million people reside on Turner Valley’s doorstep with tourists primarily representing regional day-trippers seeking experiences. As the eastern access to Kananaskis, Turner Valley has a major opportunity to expand tourism-related industry.

Opportunities exist to create and support regional and outdoor experiences:
  • Atmospheric shopping and dining
  • Agricultural tourism
  • Eco-tourism (e.g. guiding)
  • Arts and culture
  • Accommodation (wellness retreats, B&B’s, atmospheric hotels)
  • Outdoor adventure attractions (incl. adventure operators)